Google and Bing have repeatedly emphasised the influence that unique and quality content can have on website rankings. The big search engines understand that people search the net to try and find the most relevant information to their queries, therefore quality content is highly valued. It is an essential element for any website to be successful.
The statistics in the above diagram highlight the value of content marketing using blog posts. These statistics show that the website content plays a vital role in encouraging the reader to make a purchase.
Tips To Write Quality Content
Write for your Target Audience
Before you start writing content, it is important that you think about your target audience. Consider the needs and interests of your target audience. Think about the information that your audience will need to know so that they can make an informed decision. It is beneficial to brainstorm with other employees to get a varied range of ideas.
Include all relevant information on your website, such as product prices, shipping rates and the business phone number. By keeping your audience in mind when you write content, you will write informative content that can answer their questions and instil trust.
Write in a Concise and Brief Manner
When you start writing an article it is important that you have a clear idea of the topic and main points. This will help you write the content in a simple and understandable manner.
Write the article with short straightforward sentences in a brief and precise manner. Avoid using jargon, technical terms or difficult words that can confuse your audience. The best writers convey the maximum amount of information in the fewest number of words as possible.
Write in a Consistent Manner
When you add content to your website, it really needs to fit in with the feel of the company. If you are writing for a large business corporation, obviously the content will need to reflect the professional standards and culture of that company. On the opposite end of the spectrum, a local cafe would write content that was friendly and inviting to give the business a much more personal touch.
Consistency is a must. Colours, fonts, sizes and other aesthetic elements will need to remain the same across the site, otherwise it will look disjointed and unappealing. Moreover, it is best to avoid marketing lingo and provide the facts so that the reader can make a decision of his or her own. As you write your content, it is important to keep your business culture and target market in mind.
Use Pictures, Lists and Diagrams
Lets face it- plain text is boring! You really need to add visual elements to complement your content. Studies have shown that audiences interact better with images and diagrams than text. Tables, images and diagrams can quickly tell the reader what the content is about. For example, content may include photos of products or a comparison table of a range of products. These can be used to convey important information to your readers.
Use a Logical Structure
When you write content with a logical structure, website readers can more easily scan the content and find the information that they are searching for. One big block of text will be boring, overwhelming and will most likely make a visitor turn away from your website. Ensure that you break up the page into small sections using headings, subheadings, lists and short paragraphs.
Write Content with Relevance
It is important that you write content that is rich in information of a particular topic. If your content is vague and disjointed, Google will be less likely to recommend you site to potential visitors. Including exact and similar keyword phrases as well as related terms throughout the content in headings, subheadings, lists and the main content will be a big help when trying to focus your content towards your target audience. However, keyword stuffing is dangerous; find the balance between relevance and natural content!
Since 2003, Fireworks has been assisting clients to improve their websites by assisting in writing quality content. We can review your website and make recommendations on improvements that can be made to increase sales.