People go online to get information about anything and everything these days. Some people would even rather Google an answer to a question than ask another human being. This means that your clients, customers, associates and business partners use the internet to get information about you, your business, and your products and services.
If you don’t have an online presence you are missing great opportunities to get more work, and improve your branding; letting your competitors take your slice of the market. These are only some of the reasons why every modern business, be it small or large, must have a website.
As you’ll know, being on page 1 of search results is crucial, with 89.71% of all click through traffic coming from that first page – Moz.com. Today, PageRank is just one of over 200 factors that Google uses to determine a page’s popularity. Today we will discuss ranking in general and why building a good website is so important.
If you are serious about your online presence and you want your brand new website to hit the ground running, you must hire a team of professionals. A good web design will not only improve the image of your company in the eyes of users, but it will also help to improve your ranking.
Developing a website with good navigation, a smooth interface and intuitive buttons and tabs is a must. If visitors are not satisfied with the functionality and user experience of a website they will leave after a few seconds. This ranking factor is called Dwell Time. Search engines like Google are constantly sending crawlers that check how much time visitors spend on the pages of your website. If they stay for a long time, Google sees this as a good quality signal, which will increase your ranking.
Furthermore, a good web design company will develop a fully mobile responsive website for you. Mobile friendliness is incredibly important since search traffic on mobile and tablet devices has officially overtaken searches on desktops and laptops.. A responsive website design will be easy to read on any device. Another ranking factor of Google’s (Mobile Optimized) means that mobile friendly (add link) sites are preferred and get a higher page ranking than those that aren’t mobile friendly.
Of course, with over 200 factors making up Google’s Ranking Algorithm, we can’t go into great detail on each one.
Here are just a few of Google’s Ranking Factors that a good developer, building a well-structured website can help with:
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There are also a number of ranking factors which are based on ongoing website optimisation, this is where an SEO (search engine optimisation) company comes in and can help you.
In conclusion, the algorithms used by Google and other search engines are constantly being updated and tweaked in order to provide users with the most relevant information possible. At Fireworks, we use the latest HTML, CSS and other coding languages to give you an investment that is solid under the hood.